Our year in review: 2018 highlights

Highlights and milestones of 2018

This year marked the beginning of an innovative STEAM2D pilot, launched in partnership with Standard Bank Tutuwa Foundation and Siyafunda CTC, as well as the piloting of the JA More than Money Programme in a Day, where teachers were trained to facilitate the programme. USpeak, the debating series that JA South Africa produced, in partnership with Soweto TV, aired in February and nine JASA alumni graduated from a Rapid Prototype Incubator Programme, hosted in collaboration with Investec and Transnet’s SABS Design Institute. Many new businesses emerged from the Youth Enterprise Development programmes funded by Mastercard and Transnet while the Citi Company of the Year national winners went on to represent South Africa in the African regional finals. JASA actively engaged in several forums on addressing youth unemployment and advancing entrepreneurial skills training in education.


The year kicked off on a high note, what with recruitment drives and enrolments; training facilitators; meeting teachers and community centre managers; running information sessions and ensuring that materials were delivered for programmes to begin smoothly.

In addition, we joined the fourth annual STEAM2D Kasi Career Fair roadshow, which launched at the Elkah Stadium in Soweto, where JASA guided over 250 students through the Spaza Game. In March, we repeated the workshops in Mpumalanga and also ran these workshops daily at the Department of Education’s Career Expo in June. Read more here.


JASA formed an innovative partnership with Standard Bank’s Tutuwa Community Foundation that will provide STEAM2D Programmes to a single cohort of students – in Gauteng, Free State and Mpumalanga – for six consecutive years, as they move from Grade 7 through their high school careers.

Launched in 2018, the pilot will continue until 2023 and this group of 600+ learners will be exposed to a succession of Science, Technology, Engineering, Mathematics, Manufacturing and Design (STEAM2D) Programmes. Read more here.

In November, the Grade 7 students got their first taste of coding in digital skill workshops, conducted by JASA’s long-term partner Siyafunda CTC. The students not only got to learn the basics of how to use a computer but were also introduced to coding language, Scratch, where they learn to programme a computer game. Read more here.

Watch the students presenting here:


The JASA Youth Council had a busy 2017 preparing Gauteng school debating teams to compete in a televised debate competition, USpeak, produced in partnership with Soweto TV. The motions focusing on entrepreneurial issues and the series aired on Soweto TV in the first quarter of 2018. Hosted by Programmes Manager Terence Modiba, the series was adjudicated by Youth Council Members. Here are some behind the scenes photos and a few clips from one of the episodes, edited together to give you a taste of the show.


 During Global Money Week, JASA teamed up with the Department of Education to pilot the More than Money in a Day Programme, with teachers trained to facilitate the five back-to-back sessions. Peter Van Wyk, then Deputy Chief Education Specialist at Gauteng Department of Education, commented that it would really be good to see more of these types of interactive activities and games in the curriculum. Read more here.

“When you engage them like this the learners enjoy it very much,” Van Wyk said.


 Further More than Money in a Day programmes, sponsored by AIG, were rolled out to three Gauteng primary schools, demonstrating the value of embedding programmes like this into the educational curriculum. Read more here.

“The connection this programme has with our curriculum is very good. We are still going to start teaching finance this semester so the children are getting a head start in familiarising themselves with the finance terms and ideas.” – EMS Teacher Bongiwe Ngobese   


Nine participants of the pilot Rapid Prototype Accelerator Programme, a partnership between Investec, Transnet and the SABS Design Institute, graduated from the year-long programme, where they developed initial prototypes. These participants had all reached the top three at the Junior Innovators Competition from the prior three years. Read more here.

Students attending the two Digital Enterprise Programmes sponsored by General Electric’s Londvolota Trust went on a field trip to the GE Innovation Centre, where they were taken through the process of design-centred innovation by GE’s Celiwe Zondo and consultant Kathy Berman. The student teams had a chance to present their ideas and gain constructive feedback. Read more here.



Three Youth Enterprise Development Programme alumni were awarded cash prizes at a pitching competition for JASA graduates, held by We Connect at their annual conference at Ernst & Young in Sandton on 1 June. Read more here.

Over 1500 primary and high school learners were exposed to WiSTEM2D careers, through a partnership between J&J and JASA in Gauteng and the Western Cape. This entailed interactive classroom sessions with J&J volunteers and excursions to science and technology centres. The aim was to inspire more girls to pursue studies and careers in WiSTEM2D. Read more here.



This was a peak month due to the overlapping of Mandela Day and Savings Month campaigns; the national Company of the Year Competition, and several Youth Enterprise Development Programme graduations.

Funded by Citi, nine provincial teams came to Johannesburg for two days of intensive strategy, finance and pitching workshops. Then six teams were shortlisted in the first round of Company of the Year and the final presentations took place at a showcase event. The winning team was Meraki, from McAuley House, Johannesburg and their programme was funded by Delta. Our MC, guest speaker and judges at the final event were all JASA alumni! Read more here.


 Thanks to generous grants from Delta Air Lines, JASA alumni Kate Kekana and Ashley Dhlamini attended the first ever JA Worldwide Global Youth Forum, held in Mexico. Read more here.

“My trip to Mexico  was the most extravagant trip ever in life, it was eye-opening and life-changing. I can confidently say I’ve travelled the world because I met people from all over the world and made friends and future business partners.” – Katsana Kate Kekana

On Thursday 26 July, 128 Gauteng-based young women graduated from the coursework component of the JASA Youth Enterprise Development Programme, funded by Mastercard. Other provinces also hosted graduation ceremonies. Mastercard has partnered with JA South Africa for the past eight years, reaching 2 500 young women. Read more here.

Transnet funded several Youth Enterprise Development Programmes, and many fledgling businesses emerged. In Ivory Park, Sibusiso Mkhwanazi mentored 16 students who had collectively created six businesses. Read more here.

From the Transnet-funded Youth Enterprise Development Programme held at the Umkhumbane Entrepreneurial Support Centre in Durban 24 participants have started 19 business ventures, ranging from the making of clothes, shoes and food to starting crèches and beauty salons, and even venturing into construction. Read more here.

This Mandela Day, our More than Money in a Day campaign grew massively to reach close on 1200 Grade 7 learners, involving 16 schools in six provinces. With the help of trained volunteers, our facilitators guided the learners through five interactive sessions that introduce good financial habits. Read more here.  

The More than Money Savings Challenge was launched in April, as part of the More than Money programmes sponsored by HSBC. Around 7 500 Grade 7 learners received cardboard money boxes, set savings targets and had twelve weeks to prove they could achieve their targets. Those that did were entered into provincial draws and the highest amount saved was R1650. Read more here.


The Foundation for the Advancement of Entrepreneurial & Technology Education hosted a conference at GEN Africa at 22 On Sloane, supported by JASA. Chartwell Leadership School is setting a benchmark for entrepreneurial education nationwide and this conference marks the next phase of the foundation, which is to extend the learning to 20 other schools.

 JASA has partnered with Chartwell by running financial literacy programmes. JASA MD Nelly Mofokeng presented on how the organisation’s entrepreneurial capacity can be leveraged in the advancement of this culture of entrepreneurship. Read more here.

The KZN Stakeholders Breakfast was successful in terms of networking and bringing new donors on board, specifically a dynamic new partnership with Trade and Investment KZN. Read more here


Funded by Citi, students were pooled from Willomead Secondary in Lenasia, Nova Pioneer High in Ormonde and Curtis Nkondo in Soweto for a Digital Enterprise Programme.

“I learnt that in life people are either with you or not with you and in our company everyone wanted to be a boss and give orders. No one wanted to do the work but at the end of the day everyone wanted to see the work produced. With that said I ended up creating a business selling snacks and a business where people can record in my studio.” – Participant Celokuhle Ncayiyana

  The group was fortunate to have Rooksana Modan, CEO of Apex Development, facilitating some of the sessions. She was one of the many volunteers who gave of their time to visit sessions and teach, inspire and engage with the students. A big shout out to all our wonderful volunteers. You added a personal touch to the programmes and made them memorable learning experiences for the participants. Read more here.

Amahle Makwela, one of the students on this programme, also joined the Molo Africa project, where 20 students spent 10 days building the body of a Sling 4 light aircraft. If sufficient funds are raised then the Molo Africa team plan to fly from Cape to Cairo. You can follow them on Facebookhttps://www.facebook.com/buildmyplane/ 



Transnet not only funds JA programmes, both in school and out, but has also sponsored the Young Movers Competition for the past five years, from 2014 to 2018, in partnership with the SABS Design Institute.

Participants on JASA programmes at high schools around the country are eligible to enter, by submitting an innovative business solution. Over the years, many participants have remarked that being on a JASA programme, and then being shortlisted to be a finalist in this competition, has been a life-changing event, where they now see the world through entrepreneurial eyes.

Every year finalists have impressed the judges by their ability to recognise needs in their communities and come up with creative solutions. The JASA programmes, and competition like these, are vital ways of exposing students to new ways of thinking and providing them with a platform that allows them to explore their creativity and gain confidence in their ability to shape their own futures, irrespective of their socio-economic background. Clinton Mdluli explains what being on a JASA programme and participating in the Young Movers Competition has meant to him here:

In first place was Terri-Lee Heuvel, from Kensington High in the Western Cape, with her innovation of a watch that can monitor your health. Taking second place, also from Kensington High, was Reece Van der Merwe, who came up with the idea of a wristband with an app that allows parents to locate their children.

Since 2012, Investec has partnered with JASA to host the Junior Innovators Competition (JIC) and 2018 marked the 7th consecutive year. Once again the lucky three winners received generous grants towards their tertiary studies. They were chosen from the 11 finalists, who were shortlisted from the 27 contestants, who made it through the first round and were privileged to attend the JIC week of workshops and pitches.

 First prize went to Kabelo Thato Nkonyane from the National School of Arts in Johannesburg, with an innovation for a Cashless Tuckshop Card. In second place was Kehauhetswe Diamond Machaka from Kgakoa Secondary School for his Lullaby Pillow that helps babies to sleep. Sibongakonke Zulu from Ponelopele Oracle Secondary School came third for his Early Warning Headphones, aimed at keeping pedestrians safe. For all the photos please click through to our Flickr album. To see all the innovative ideas of this year, you can click here and to see the 2018 participants. You can also read more here.

In October, JASA MD Nelly Mofokeng was one of the 250 leaders who came together to shape a path forward to ensure that more youth are empowered, at the 5th annual Accelerating Inclusive Youth Employment Conference in Stellenbosch. Read more here.

 “Overall, this highly networked and results-driven conference got each stakeholder introspecting on their role and how they can improve their contributions to alleviating youth unemployment,” explains Mofokeng. 


Bank of Tokyo once again generously sponsored a JA Success Skills Programme for Grade 10s at Liberty Community College. Read more here.

Entrepreneurship Academy Programme beneficiaries from Lamula Jubilee Secondary School attended a leadership and teamwork camp at Bosco Youth Centre in Walkerville, sponsored by Investec.


The regional JA Africa Company of the Year 2018 was held Ghana in December. JASA MD Nelly Mofokeng, Programmes Manager Terence Modiba, Programmes Coordinator Elias Sebola and three members of the South African winning team  Meraki travelled to Accra to attend. Read more here.

This experience made me see that there are a lot of opportunities out there, that we live in a small world, and that it’s not easy to go out there and be what you want. But, by having hope and inspiration, and applying yourself, you can make your dreams come true.” – Team Member Mmatladi Laka

View the team’s presentation, which was filmed by JASA MD Nelly Mofokeng from the audience, here:

Catch Team Meraki’s presentation at Africa Regional COY 2018 here

Please visit our Alumni page to read or watch more inspiring stories of self-empowerment. There are an estimated 100 million JA alumni alive in the world today and local JASA alumni can connect through Gather to network and access other resources such as free motivational videos posted through JA University.

My daily motivation is: “The most powerful asset is me, my most powerful obstacle is me. Entrepreneurship Is not about creating a business but about thinking of how you can tackle life in a successful way,”  recounts Katsana Kate Kekana, JASA Alumnus

Together with likeminded organisations like JASA, we can advance opportunities for young South African women by helping them develop the skills and expertise they need to thrive as entrepreneurs, in turn empowering them to better able to provide for themselves and their families. This creates knowledge transfer and employment opportunities for their community, too.” – Mark Elliott, Division President for South Africa at Mastercard

“Empowering young women to rise above systemic challenges and be able to meaningfully participate in the economy through experiential entrepreneurship training and mentorship is key to developing self-sufficient communities.” – Nelly Mofokeng, Managing Director, JA South Africa

National Programmes Report

National Programmes Report

Compiled by Programme Manager Terence Modiba

JA South Africa has reached 11 059 students in 2018, which is 66% more than the 6 661 reached in 2017. This is an immense increase, in terms of the footprint of the organisation, at a time when entrepreneurship is becoming a focal point in our country. We continue to run the same type of programmes as implemented in the previous year, covering the pillars of entrepreneurship, financial literacy and work readiness, with an inclusion of shorter versions of some programmes and more volunteer involvement from corporate companies.

The major reach in 2018 has been on the financial literacy pillar amongst primary school learners through the More than Money Programme, which is implemented during school hours in most instances over a five-session interval. This is followed by the accredited 20-session programmes; namely, the in-school Entrepreneurship Academy and out-of-school Youth Enterprise Development programmes.

Youth Enterprise Development Programme

The Youth Enterprise Development Programme (YEDP) is JA South Africa’s flagship programme targeting out of school youth between the ages of 18 and 35 years. The programme is extremely practical and hands on, where participants start up and run their own real small businesses or enhance existing ones. They are required to conduct formal market research, prepare budgets and product/service costing, plan effectively for their businesses, manage the finances and market and sell their products/services. This programme is implemented over 20 contact sessions, followed by six months of mentoring.

Across six provinces – Eastern Cape, Gauteng, KwaZulu-Natal, Limpopo, North West and Western Cape –  342 youth successfully completed these programmes. During the 20-week contact sessions, 93 start-up business were formed and these businesses were also put through a six-months mentoring programme, upon completion of the training. The mentoring programme is a platform for the graduates to access skills and guidance from volunteer experts to grow their business.

The YEDP is accredited by the Services SETA at NQF level four and 2018 saw the first rollout of the accredited programme, which gave an opportunity for learners to be assessed and acquire credits towards a New Venture Creation qualification. This is a great addition to the experiential business learning obtained as most of the learners do not have any post-matric qualification.

Through the sponsorship of Mastercard, which is committed to empowering women entrepreneurs; Transnet; and JET Education Services; the programmes reached marginalised youth. JA South Africa continues to partner with local organisations at community level in the rollout of these programmes, to empower the youth with entrepreneurial, work readiness and financial literacy skills.


Academy Entrepreneurship Programme        

The Academy Entrepreneurship Programme is a seven to eight-month long intervention, with weekly sessions of three hours, incorporating entrepreneurship, financial literacy and workplace readiness training.  It aims to provide training on business and life skills to South African high school learners, from low to medium income households, equipping them with the necessary skills to establish their own businesses while still in school.

Across South Africa, 650 students in Grades 10 and 11 from 20 high schools successfully completed the programme. These learners created 40 mini companies, where they identified products or services to offer their target market, conducted market research, appointed managers, went through the financial process to ensure a competitive price for their products, and managed the cash flow. For a period of eight weeks they produced products or rendered services. These learners were also exposed to personal financial management learning and underwent a process of personal development, as well as having the opportunity to visit local businesses to learn about operational and sustainability strategies.

The success of such lengthy programmes relies on the commitment of the students to learning and is only made possible through the support from the schools and their management, and the parents. It is through sponsorships from Investec and Transnet that we were able to run these programmes in schools that are mostly disadvantaged and located in rural areas, as well as townships.


Digital and Enterprise Programmes

 In 2018, 16 Enterprise Programmes were rolled out. Of these, nine utilised the digital platform developed by JA South Africa and seven were text-based. The Enterprise Programme is JA South Africa’s flagship high school entrepreneurship programme and affords students in grades 10 and 11 the opportunity to participate in an experiential business immersion over a period of 12 weeks.

The Digital Enterprise Programme is an integration of the paper-based Enterprise Programme but delivered on a digital platform, where the students learn through interactive e-learning.

In 2017, we ran one digital programme and this number increased to nine in 2018. The development of the digital programme offers a great opportunity for students to incorporate valuable technological skills with entrepreneurial learning.

 The 495 students that successfully completed the programmes were able to establish and run 38 mini companies. An average of 22 students join each company at the beginning and once they start running their businesses, their leadership, commitment, team work and sales skills are tested. By the time of completion, these self-managed groups have been reduced to between 10 and 15 learners per company. They receive continuous coaching and guidance from a trained facilitator while running their businesses, in order to make the enterprises profitable and incorporate learnings, on a weekly basis.


BE Entrepreneurial Programme

Successful Grade 9 BE Entrepreneurial programme participants numbered 299 students from seven schools. This programme, which introduces learners to the concept of putting together a business plan and preparing for a market day, supplements the academic curriculum requirements at this level. The programme also serves as a foundation for students to join the more intensive and experiential Enterprise Programme targeted at grades 10 and 11. After writing their business plans, the learners get to present them and receive feedback on the improvements they need to implement to make their businesses successful.

Success Skills

 The Success Skills Programme introduces students to the world of work and the necessary soft skills required to be employable. One element entails a Job Shadow experience, where students spend a day immersed in a company’s work environment combined with mentoring from employees – the host company is usually the funder of the programme.

While unemployment continues to be a big challenge in our country, employers are also battling to find skilled labour and work-ready employees. Exposing the youth to the world of work helps to close this gap.

JA South Africa was able to provide 99 students in Grades 10 and 11 with work readiness skills training and facilitate contact sessions with professionals who advised the learners about the pathways they need to follow to pursue the careers they are aspiring to. The learners also gained an understanding of what the world of work is like, through the in-class sessions and the job shadow for a day. This programme provides companies the opportunity to give back to the community by inspiring students to realise the importance the role that their education plays, in terms of their future career aspirations.


More than Money 

 The More Than Money Programme is JA South Africa’s flagship financial literacy programme at primary school level.  The introduction of the shorter version of the programme in the form of JA More than Money in a Day has allowed us to introduce new partners to the programme, including the Gauteng Department of Education, the Banking Association of South Africa and corporate sponsor AIG. This programme introduces the students to the concepts of money, income, savings, spending and investing. Students also learn strategies that they can use, such as engaging in entrepreneurial activities or chores, to earn an income while at school.

A combined total of 7 048 students have been reached with the modular More than Money and the More than Money in a Day programmes , which aim to teach Grade 7 students financial literacy. The More than Money in a Day Programme is a dynamic platform for corporate volunteers to get involved in teaching financial literacy to students, as it is implemented in one day. This one-day intervention is also themed around calendar events like the Global Money Week and Savings Month in July.

 This year the five-session modular More than Money Programme also introduced students to a savings challenge. The students were challenged to set a savings target and given a period to save towards a goal they had set, which provided an opportunity for the students to apply the principles of savings they had learned. Long-term partner HSBC continues to sponsor the More than Money financial literacy programme, with involvement from their staff members.

JASA has been running financial literacy programmes at Chartwell Leadership School, which has set a high academic standard while shaping an entrepreneurial culture. Not only is entrepreneurship embedded into the formal school curriculum but children are encouraged to start-up businesses and save their profits. By age five, learners at the school already understand the four means of production and some are even testing their first business ideas.

One of Chartwell’s young entrepreneurs is 11-year-old Latoya. After learning to knit at school, she passed on this skill to five fellow learners and together they knitted scarves to sell. The R300 they made has enabled them to grow the business. Another 11-year-old, David, has diversified from knitting, which earned him R800, to selling Tupperware to family members.

 Enterprise Dynamics Programme focusing on STEAM2D

 In partnership with the Standard Bank Tutuwa Foundation, we successfully rolled out the first cohort of learners on the Opportunities Out There Programme, focusing on STEAM2D (Science, Technology, Engineering, Arts, Mathematics, Manufacturing and Design), which also included training in coding. This six-year programme aims to provide the same cohort of learners, as they pass from Grade 7 through to Grade 12, with a sequence of interventions that expose them to the world of STEAM2D, while equipping them with skills related to entrepreneurship, work readiness and financial literacy, as well as coding up to robotics.

The pilot phase started with learners in Grade 7, who were introduced to the Opportunities Out There Programme, focusing on STEAM2D and Coding. This pilot was implemented in three provinces – Gauteng, the Free State and Mpumalanga and is reaching 495 students across seven schools.

This programme explores the world of work, focusing on employment realities and the potential for self-employment in STEAM2D industries. Thus, as they move through high school, this cohort will be guided to make wise career choices and build the motivation and discipline to successfully follow their chosen pathways.

JA South Africa has partnered with Siyafunda CTC to offer training in the coding programme, Scratch. Siyafunda runs Scratch coding programmes with schools and other partners within the space of technology. This cohort of learners were taught Scratch and the basics of coding by Siyafunda facilitators, who travelled to the schools to teach the two-day workshops.

“In 2017 we had enormous challenges in getting some of our programmes into high schools. This was due to changes that emerged within the education space, where the Grade 11s were involved in more intensive activities on weekdays, requiring them to attend extra classes after school in preparation for Grade 12. So to address this issue, in 2018 we experimented by running a number of programmes on Saturdays. This proved to be a good a solution to the battle for finding time for students to attend the programme during the week.” – Bonga Khumalo, JASA Programmes Coordinator

 “The year in review has been an incredibly fulfilling year for JA South Africa. The support of our agents and facilitators has really sustained us, as they continue to carry through the vision of the organisation. Their determinations and commitment is revealed in the number of beneficiaries we have reached in the past year. As an organisation, we have observed our reach increasing by a massive 66%, as compared to 2017. Let’s continue to commit ourselves to creating #Opportunitymakers for the greater good of our young people and the organisation.” – Mashudu Mabela Monitoring and Evaluations Coordinator

JA South Africa’s funders 2018

JA South Africa’s funders 2018

We appreciate the ongoing contribution of our enduring sponsors and partners and are pleased to welcome new funders on board.

Our relationships with our donors not only encompass the provision of material support but represent the forging of partnerships and collaborations. Together we host showcase events and pitching competitions, and shape further opportunities for outstanding learners.

We are grateful that you take the time to meet with, motivate, and mentor students; that you play an advisory role in your capacity as board members and that you always go the extra mile to ensure our mutual success.

Thank you to every person who has assisted us in our work. Every act of support – whether it be advocating on our behalf, volunteering and sharing expertise, or engaging on social media – makes an impact. We hope that you will continue to be active members of our network and assist us in growing our reach.

Finance Report 2018

Finance Report 2018 

Our Finances

Thanks to the generosity of our donors and partners, JA South Africa maintains its status as a strong financial organisation.

How we raise our funds

JA South Africa is constantly striving to find new, innovative ways to connect with those who share our commitment to youth. Operating income decreased by xx percent in 2018, to Rxx million, due to CSI total spend decline.

According to CSI and sustainability consultancy Trialogue, while NPOs remain the preferred channel through which companies direct their CSI expenditure, CSI funding to NPOs has declined to below 45% of CSI total spend.

How we use our funds

We work to ensure that the funds we raise are used in the most effective way possible to achieve our mission. We are pleased to report that xx percent of total operating expenses in 2018 were spent directly on programme costs to impact youth. In 2018, we deployed Rxx million in total operating expenses, an increase of xx percent over 2017, to implement much-needed programmes in all nine provinces.

Investing in the future and sustainability

To ensure we continually find new and better ways to make an impact, we made critical investments for the future in 2018, which included:

  • Our innovation initiative, where we piloted a demand-driven programme to increase interest and uptake of Science, Technology, Engineering, Art, Mathematics, Manufacturing and Design (STEAM2D) subjects at high school.
  • Increased collaboration with donors and partners to generate alternative methods of funding our work, such as engaging giving from donor employees and initiating volunteering on programmes’ delivery (non-cash giving).
  • Diversifying to generate fresh sources of funding our work.

Strong balance sheet

JA South Africa closed 2018 with Rxx million in net assets, of which Rxx million were unrestricted funds. This financial strength gives us the basis to invest in youth over the long term, as we have for almost 40 years, so that young people in South Africa secure the chance to pull themselves out of poverty and into tertiary education, entrepreneurship and/ or employment.

Click here for the abridged financial statements.

Click here for the Auditor’s letter.


Marketing overview 2018

Marketing Overview

In 2018, we focused our communications and marketing endeavours at further developing platforms for the broader JA South network to engage as a community. Our organisation also featured prominently at events that brought a broad range of stakeholders together to strategise on tackling youth unemployment. We have also continued to refine the website and have increased the content on our YouTube channel significantly.


 Three highlight events – Company of the Year, sponsored by Citi; Junior Innovators Competition, funded and hosted by Investec, and the Transnet Young Movers Competition, in partnership with the SABS Design Institute – showcase the most impressive ideas and businesses to emerge from the JA South Africa programmes, garnering media attention and peaks of engagement on social media.

The finalists travel to Gauteng to participate in workshops to refine their understanding and deployment of financial, marketing and design thinking skills. They also have the opportunity to hone their presentation and practice pitching, in preparation for the presentation rounds, where the winners emerge. JA South Africa staff work tirelessly throughout these events to ensure the sessions and the presentation rounds run smoothly, as well as mentoring the students.


Being the hub of our communications, the website has undergone further refinements since we relaunched a more responsive site in 2017. We have been gathering the stories of our former learners in the alumni section and have developed sections on our home page to share opportunities and useful information. There is also a new history page that celebrates the many significant milestones of the past 40 years, recording the impact of the remarkable individuals that have served JASA and the pivotal role of our funder and partners, while tracing the evolution and success stories of our achievers.

As part of this anniversary year, with JA Worldwide turning 100 and JA South Africa turning 40, we call on you to send in your stories. We would love to know how you have shaped your entrepreneurial journeys since completing a JASA programme or how you have been involved in the organisation’s evolution. We welcome submissions in the form of voice notes or text, accompanied by photos where possible, to info@jasa.co.za. Our newsletters are now digital and if you are not receiving them and you want to sign up then please get in touch. If you are on LinkedIn please connect with JASA and follow us for updates.


 In the past 18 months we have added nearly 30 videos to the JA South Africa YouTube channel and the centerpiece is our new organisational film. There are also alumni stories, videos of some of our competition events and even tips. One favoured video of 2018 is the recording of Johannesburg Mayor Herman Mashaba’s speech at the African regional Company of the Year, where he spoke about his life under Apartheid and how difficult it was to pursue his entrepreneurial aspirations within very limiting circumstances. Inspiring indeed.

We honoured our JASA staff and facilitators on World Teachers Day and these video interviews proved to be very popular on social media and YouTube.



Media Coverage

Through our partnership with Tribeca PR, JA South Africa gained extensive coverage in the media throughout the year. In April, the reach of our More than Money Programme in a Day, which was piloted in Global Money Week, was extended with the publishing of an article about teaching your child to be money savvy, in parenting and lifestyle media. Other thought leadership pieces included an article on Why business mentorship is crucial for entrepreneurs.

Several alumni were featured in various media, such as alumnus Annwen Jordan through Career Planet. There were also radio interviews on the topic of entrepreneurship as a viable option for school-leavers with JASA Youth Council members and JA South Africa staff.


Social media highlights

As part of documenting the competitions, we posted short video clips of staff, facilitators and student winners, which proved to be very popular. With Company of the Year, engagement on Facebook peaked with 1, 196 people reached. Other peak days on social media included October 4th, during the Transnet Young Movers and Junior Innovators Competition week, and October 16, where we posted a video interview we did with an urban farmer for World Food Day.

We also celebrated various highlights of the international and national calendar, such as Women’s Month and for Intellectual Property Day we interviewed Junior Innovators Competition judge and Intellectual Property lawyer Kirsten-Lee Dinnes on the importance of registering a patent. On Twitter, JASA Programmes Coordinator Bonga Khumalo is always active in sharing organisational activities.


For the HSBC-funded More than Money Savings Challenge that targeted over 7000 Grade 7 students, we had cardboard piggy banks, savings trackers and posters made.


Mentorship programme

Thank you to all the people who have signed up to become mentors. This programme is being piloted in the early month stages of 2019 and we will be in touch with you as mentorship opportunities arise in your respective areas.


 JA South Africa MD Nelly Mofokeng represented the organisation at high-level forums on entrepreneurship in education and tackling youth unemployment. These included the 5th annual Accelerating Inclusive Youth Employment forum and the Foundation for the Advancement of Entrepreneurial & Technology Education conference.

We also made use of the opportunity to attend other networking events, such as the Edutech Conference, where we met potential partners that working the  STEAM2D, technological Innovation and/ or digital education ecosystems.

Thank you for shaping the JA South Africa story with us and please continue to engage!


JA in Numbers 2018

Here is a complete list of all the schools and community centres where programmes were hosted in 2018:


Diepsloot Combined School

Elethu Themba Public School

Liberty Community School

McAuley House

BGCSA Centre Pimville

BGCSA Centre Protea Glen

Les Coaching Development Centre

Love Life Youth Centre

Molo Africa

Olieven Development  Association

Outreach Foundation

Phakamani Young Minds

Riendzo Development NPC

Siyafunda CTC Palm Ridge

Beretta Primary School

Bonwelong Primary School

Chartwell Primary School

Diepsloot 4 Primary School

Ekucathuleni Primary School

Ekuphumeleleni Primary School

Govan Mbeki Primary School

Greenfield Primary School

Hlanganani Primary School

Langalibalele Primary School

Madume Primary School

Matlhasedi Primary School

Mveledzandivho Primary School

Realeboha Primary School

Reamohetsoe Primary School

Reshomile Primary School

Setshabelo Primary School

Xhobani Primary School

Zonkizizwe Primary School

Eqinisweni Secondary School

Forest Town School

Fundulwazi Secondary School

Immaculata Secondary School

Khanya-Lesedi Secondary School

Lamula Jubilee High School

Ponelopele Oracle Secondary School

Ratanda Secondary School

Ratshepo High School

Relebogile Secondary School

Sandtonview School

Thuto Ke Maatla

Waverly Girls High

Wedela Technical High School

North West

Khuma Community Centre


Masibambaneni Care Centre

Bakgofa Primary School

Bakubung Primary School

Batlhalerwa Primary School

Bothibello Primary School

Kgetleng Primary School

Leema Primary School

Maologane Primary School

Morongwa Primary School

Mperebere Primary School

Tshwara-O-Dire Primary School

JM Ntsime Secondary School

Moedwill Skool

Oom Paul Skool

Sedibelo Secondary School


Civil Society Development Initiative

Matlala Community Centre

Thakgalang Primary School

Bjatladi High School

Kgakoa Secondary School

Mokwadibe Secondary School

Ngwanamala Secondary School


Vulamasango Primary School

Boschrand Primary School

Lekazi Primary School

Shishila Primary School

Mandlesive Secondary School

Mayibuye Secondary School


Cato Manor Municipality

Merebank Secondary School

ML Sultan Secondary School

Eastern Cape

Buffalo City Metro Municipality

BJ Mnyanda Primary School

Dalukukhanya Higher Primary School

Ebongweni Public Primary School

Erica Girls' Primary School

Fanti Gaqa Primary School

Henry Nginza Primary School

Inkqubela Primary School

Sipho Hashe Primary School

Douglas Mbopa Senior Secondary School

Ngwenyathi High School

Vulamazibuko High School

Western Cape

Eureka Training Centre

Leiden Training Centre

De Duine Primary School

Die Duine Primary

Highlands Primary School

Imperial Primary School

Kannemeyer Primary School

Leiden Primary School

Lotus River Primary School

Southfield Primary School

Square Hill Primary School

St Augustine's RC Primary School

Beacon Hill Senior Secondary School

Kensington High School

Spine Road High School

Northern Cape

Alpha Primary School

Flamingo Primary School

Roodepan Primary School

St Johns Primary School

Willie Theron Primary School

Zingisa Primary School

Boresetse High School

Emang Mmogo Comprehensive School

Orion High School

Free State

Reahola Secondary School

Mmathabo Secondary School
































































































































Annual Report 2018: Joint Message from MD and Board Chair

Joint message from our MD and Board Chair


The year 2018 has been one of transition for JA South Africa, following purposeful shifts in terms of sustainability and growth priorities. This has required different approaches for the organisation, including adopting dynamic programme roll-out strategies and developing complementary initiatives.

Through the sustainability lens, it is more evident that empowering young people to acquire skills that will help them to continuously adapt to the changing demands of today’s world of work requires a consistent and collaborative approach.

As an organisation we are really excited to be pioneering a pipeline for continuous learner development, where we are engaging a number of partners and working with a single cohort of learners as they move from Grade 7 to Grade 12, using the Opportunities Out There programmes that focus on entrepreneurship, technology and work readiness.

Over this period of six years, selected learners from Gauteng, the Free State and Mpumalanga will be exposed to the concepts of Science, Technology, Engineering, Arts, Mathematics and Manufacturing (STEAM2D), with the aim of inspiring and motivating them to take up STEAM2D subjects as they proceed through high school and to tertiary studies.

These learners will explore the world of work, focusing on the employment realities and the possibility for self-employment in STEAM2D fields. As part of their training they will go on study visits and job shadows to innovation centres and companies active in the tech space. They will also attend innovation camps and generate ideas for businesses they will set up when they get to grade 10.

Another initiative we have introduced this year is the school enterprise club, where high school learners do not liquidate their businesses at the end of the programme but are encouraged and supported to continue as enterprise clubs and hand over the businesses to the next cohort of learners as they leave school. These enterprise clubs will also participate in competitions including the JA Company of the Year Competition; the Youth Entrepreneurship Exchange Programme, in partnership with the Global Entrepreneurship Network SA; and the School Enterprise Challenge, managed by Teach a Man to Fish, where students can invest their prize money into growing their businesses.

In 2018, we have increased our student reach by 60% (2017: 6 661; 2018: 11 046) with more impactful interventions that go beyond the normal programme time. Nurturing entrepreneurial thinking at an early age was taken to another level when we reached more than 7 000 primary school learners through the More than Money programme, where students learn to earn, save and spend responsibly. More than 5 000 of these students took part in the post-programme Savings Challenge, where the top nine savers across the country had their savings matched up to the value of R2 000.

We continue to gain traction on our Youth Enterprise Development Programme, with more young people choosing entrepreneurship as a viable option for economic success. This year more new businesses started during the programme and more students signed up for the six-month post-training mentorship programme, where they are supported to start or grow their businesses, study further or gain employment.

Women graduates from the programme had an opportunity to pitch their businesses at the WEConnect Conference SA, with the top three winning cash prizes to the combined value of US$5 000.  First prize winner – 2017 JASA alumnus Nthabiseng Tomotomo – was also the guest speaker at the Gauteng Youth Enterprise Development Programme graduation ceremony. There, she explained how being an employee had been frustrating for her. Wanting to start a business, she joined the closest JASA programme, which meant commuting from Soweto to Katlehong to attend classes. Though she had to take two taxis to get to the programme, she never missed a single session! Her commitment has paid off as she builds her business Baby Sonic, which delivers baby and personal hygiene products to busy mothers, as the primary target market.

It is a great pleasure to welcome Collen Ngundu who joined us as Finance Director in April 2018. He brings a wealth of experience in all aspects of financial, HR and programme management combined, with international experience in the management and real-time oversight of multi-million dollar grants.

The year 2019 marks 100 years of achievement for JA Worldwide, JA South Africa also celebrates four decades this year! As an organisation we can only continue to make a sustainable impact through our collaborations – we are truly grateful to our sponsors and partners for the continued and enthusiastic support.

In line with building on Sustainable Development Goal four, which seeks to ensure inclusive and equitable quality education and equal learning opportunities for all, we do look forward to continue working with you in 2019 to prepare the 21st century learner for economic success.


Marketing overview

Marketing Overview 2017

Global Entrepreneurship Congress

Delegates from 173 countries gathered at the first Global Entrepreneurship Congress to be held on the African continent, in Johannesburg. JASA shared a stall with top sponsor Transnet and our MD Nelly Mofokeng was joined by three former winners of the Transnet South African Bureau of Standards (SABS) Young Mover’s Competition. These students presented their ideas at the pre-GEC pitching competition and one of them, Portia Hlati, made it to the top 25.

May – Trialogue Business in Society Conference

Nelly Mofokeng was on a panel discussion on Youth Entrepreneurship. In the weeks prior, the Department of Basic Education formalised a 13-year blueprint to embed practical Entrepreneurship, Social Entrepreneurship and Employability Training into the National School Curriculum, and it was against this backdrop that the panel discussion took place.

June – Gauteng Department of Education Youth Expo

The 2017 Youth Expo linked high school learners and out of school youth to job opportunities and career paths. At the JASA stall, students could play a board game to introduce them to entrepreneurship. This was also the operational launch of the Tshepo 1 Million initiative, in partnership with Harambee, to assist young people with jobs. July – Youth Enterprise Development Programme participants graduate Graduation ceremonies took place around the country, with participants being given the choice of a further six months of mentorship. One alumni was commissioned to make JASA corporate gifts – branded shopping bags using local fabric.

Company of the Year national finals held in Johannesburg

Hosted by Citi, nine provincial teams of Grade 10 and 11 learners gathered for a series of workshops to hone their business plans and presentation skills. Finally, they pitched their companies before a judging panel of business people and other industry professionals. Their businesses were created and executed as part of the Enterprise and Academy Entrepreneurship programmes. Epitome of Elite Industry, a business from the Sedibelo Secondary School in Rustenburg emerged as the winner for their multi-purpose, environmentally-friendly cleaner made from natural ingredients.


October – Investec’s Junior Innovators Competition

Learners who complete the 20-week flagship Entrepreneurship Academy Programme or the 12-week Enterprise Programme are eligible to enter. In 2017, over 200 idea submissions were received and from this pool, 30 finalists were chosen for their ideas on innovative products or services that address a social challenge. This group attended a non-stop week-long boot camp of business, marketing, innovation, presentation and life skills workshops at Investec’s Sandton offices. There was barely time to sleep, with JASA Youth Council volunteers assisting the students to fine-tune their presentations late into the nights. In first place was Ashley Chipandu, from Lamula Jubilee Secondary School in Gauteng, for her concept of a blue-tooth earpiece that can be connected to the shoe of a visually-impaired person, using electronic waves to detect obstacles.

Left to right: Setlogane Manchidi, CSI Head, Investec (judge), winner Ashley Chipandu, Nelly Mofokeng JA South Africa MD (judge), Nicole Ncube, second, Emmanuel Matamela, third, & Shaun Mallanna, Investec CSI (judge)

The winners were celebrated at a gala dinner. Respectively they won R60 000, R30 000 and R20 000 towards tertiary studies. Congratulations to the winning trio!

Transnet Young Movers

Nationally, 20 Entrepreneurship Academy Programme learners from 10 high schools were selected as finalists of the Young Movers Competition. The students attended Design Clinic sessions for two days at the SABS Design Institute in Pretoria. Then they presented their innovative ideas to a panel of judges and three winners were chosen. Sthandiwe Mnqayi from ML Sultan in Stanger, KwaZulu-Natal, received first prize for her Up-Lift wheelchair, which uses hydraulics to allow disabled people to access higher items. The competition – a joint initiative between Transnet, SABS Design Institute and JA South Africa – is aimed at building a culture of design, innovation and entrepreneurship amongst high school learners.


October also saw a relaunch of JASA’s website and JASA was invited to attend several of the City of Johannesburg’s Entrepreneurial Ecosystem Summit events.

December – JA Africa Regional Company of the Year

The Regional Company of the Year Competition, which was hosted in South Africa for the first time, took place at Gold Reef City in Johannesburg. JASA staff worked very closely with our regional office counterparts, based in Ghana, on every detail. We tapped into our networks – staff, board members, partners, funders and supporters – to enlist guest speakers, judges and volunteers at the venue. We were honoured that the Johannesburg Executive Mayor Herman Mashaba attended as our guest speaker, amongst other distinguished guests including Councillor Leah Knott, MMC for Economic Development for the City of Johannesburg. Over 40 student representatives from 11 African countries competed.

JASA Youth Council

The JASA Youth Council had a busy year preparing Gauteng school debating teams to compete against each other in a televised debate competition, USpeak, produced in partnership with Soweto TV. The motions centred on challenges facing youth, including the challenges experienced by entrepreneurs. This series will be aired on Soweto TV in the first quarter of 2018. These dedicated members volunteered many days for preparatory workshops, such as mentoring Basa Tutorial Institute students for a week during a holiday camp, and also adjudicated the debates. They also mentored the finalists at the Junior Innovators Competition and started a fruit garden at the Boys and Girls Club in Protea Glen, in Soweto.


National Programme Manager’s Report

National Programme Manager’s Report 2017

In 2017, we were able to reach 33 primary schools, providing them with the following programmes: Enterprise Development, with a focus on Science, Technology, Engineering, Mathematics, Manufacturing and Design (STEM2D) careers, Environmental Entrepreneurs, and More than Money.

Students from 49 high schools participated in the following programmes: Entrepreneurship Academy, a premium programme spanning up to eight months, Enterprise, a flagship programme up to 15 weeks, Be Entrepreneurial, Success Skills and My Money Biz.

We partnered with 14 community centres to run the premium Youth Enterprise Development Programme targeting out of school youth in six provinces: Gauteng, North West, Limpopo, KwaZulu-Natal, Eastern Cape and Western Cape. We also ran four Enterprise Programmes for out of school youth in Balfour, Mpumalanga. In total were able to reach 6 661 students through 152 programmes.

Through the programmes completed we have reached out to students with 11 827 interventions on the three JA pillars of Entrepreneurship, Work Readiness and Financial Literacy.

The organisation has been able to maintain a fairly balanced presence in the three groups that we target: out of school youth, high school and primary school learners. In the following provinces we continued to have programmes targeted at all three groups: Gauteng, North West, KwaZuluNatal, Eastern Cape and Western Cape. In Limpopo there were out of school and high school programmes while in the Northern Cape we had coverage in high schools and primary schools. Lastly, in the Free State we had a presence in high schools.

2017 Programmes Feedback

Youth Enterprise Development Programme

The learners who enrol for this 20-week programme, with the option of a further six months of mentorship, participate in an experiential programme that enhances their ability to proactively engage in their economic success. In addition, we are proud to announce that this programme has been accredited by the Services SETA at NQF level 4. Thus, learners who complete the programme successfully and are assessed as competent, receive an accredited certificate and credits towards lifelong learning.

JA South Africa is able to reach out to marginalised youth in remote areas through our collaborations. Partnering with community-based organisations enabled us to run 13 successful Youth Enterprise Programmes that reached 393 graduates. These graduates successfully completed a 20-week experiential entrepreneurship programme, empowering them to start up and run real businesses, while receiving ongoing coaching. Through the support of Mastercard, six of the 13 programmes were targeted at women between the ages of 18 and 35, in Gauteng, Limpopo and Western Cape. These interventions helped the participants to see how they could create sustainable businesses that tackle the socio-economic challenges facing their communities, whilst rising to the challenge of youth unemployment. In so doing, graduates are more able to take advantage of available economic opportunities. On completion of the 20-week enterprise training, the graduates are mentored for six months. The aim of the mentoring programme is to link graduates to support structures that will nurture their businesses, if in the start-up stage, or help sustain those that are already in business. In this way, a platform is created for the students to access opportunities that further their growth aspirations, such as gaining access to business finance as well as study and placement opportunities.

Academy Entrepreneurship Programme

The Academy Entrepreneurship Programme provides a pathway for learners in high school to either become entrepreneurs or become more employable. The course focuses on experiential entrepreneurship, where the students create a product or service and go through all the phases of starting and running a business. In addition, they also gain financial literacy and workplace readiness skills. Through the strong and longstanding partnerships with our sponsors Investec and Transnet, we were able to impact 680 high school learners with this programme, comprised of the three interventions.

These learners started and ran 39 businesses, where they appointed their peers into management positions, conducted market research for their products or services, and participated in business activities, over a period of eight months. We value the collaboration of the 20 host schools where we ran the Academy programmes nationally. Our close relationships with these schools and their educators allow us to make progress on tackling the priorities of youth development by preparing learners to proactively shape businesses or career pathways. Some of the student businesses that were established during the programme made a turnover of more than R18 000 over the eight-week phase of running their businesses. This goes to show the possibilities for economic sustenance that entrepreneurship provides. The Entrepreneurship Academy Programme has also been accredited by the Services SETA at NQF level 4; enhancing the impact for participants who receive credits.


Enterprise Programme

The Enterprise Programme is JA South Africa’s flagship entrepreneurship programme for high schools, affording students in grade 10 and 11 the opportunity to experience all the phases of running a business. The students conduct market research before creating their identified products or services, appoint managers and handle all the operational business activities. Learners numbered 867 and 52 business were created, providing a platform for participants to gain practical entrepreneurial and financial literacy skills. These interventions were made possible by the collaboration of the 22 schools that hosted the programme nationally, as well as the educators who were identified to champion the programme in the participating schools. Though this programme is traditionally run in school, in the year under review we also ran four Enterprise Programmes with out of school youth in the Balfour area.

Digital Enterprise Programme

In 2017 we ran one Enterprise Programme on a digital platform and we are aiming to run more on this platform in 2018, where students are instructed via interactive e-learning.

Be Entrepreneurial Programme

The Be Entrepreneurial Programme continues to serve as a good foundation for students in Grade 9, exposing them to the skills required to build a business and put together a business plan. In 2017, we had the opportunity of running the programme with the Gauteng Department of Education’s school reorganisation task team, which coordinates the roll-out for the Schools of Specialisation in Gauteng. We partnered with them to run a programme at the Magaliesburg Agriculture School, with a group of selected learners from three different streams: Agriculture, Management Sciences and Hospitality. These students presented their businesses to the MEC of Education in Gauteng, during the launch of this school as a School of Specialisation.


More than Money

We would like to celebrate our partnership with HSBC, which has funded the More than Money programme for nine years. A new development is a one-day version of this programme, which usually spans five or six sessions. The More Than Money in a day intervention is a compressed financial literacy activation that can be conducted with students from Grade 5 to 7. The revised programme will be rolled out to all participating schools and the after-care centres we partner with, in 2018.

We reached 3659 students in 33 primary schools nationally, who were educated on financial literacy. The platform for JA More than Money in a day was also implemented successfully in collaboration with ABSA and the Boys and Girls Club in Protea Glen, Soweto, to celebrate Mandela Day.

Enterprise Dynamics Programme focusing on STEM2D

Through collaboration with the Gauteng Department of Education curriculum design team, we implemented the Enterprise Dynamics Programme, with a focus on the Science, Technology, Engineering, Mathematics, Manufacturing and Design (STEM2D) curriculum, at Elethu Themba Public School in Eikenhof, Gauteng. The Grade 7 students who participated in the programme also made it to the finals of the Gauteng Economic and Management Sciences Olympiad. This is the second year running that Johnson & Johnson has sponsored the programme in Gauteng and the Western Cape. The promotion of STEM2D in two primary schools, through this intervention, is driven by Johnson & Johnson staff, who volunteer to help facilitate the programme by attending the sessions with the learners.