National Programmes Report

National Programmes Report

Compiled by Programme Manager Terence Modiba

JA South Africa has reached 11 059 students in 2018, which is 66% more than the 6 661 reached in 2017. This is an immense increase, in terms of the footprint of the organisation, at a time when entrepreneurship is becoming a focal point in our country. We continue to run the same type of programmes as implemented in the previous year, covering the pillars of entrepreneurship, financial literacy and work readiness, with an inclusion of shorter versions of some programmes and more volunteer involvement from corporate companies.

The major reach in 2018 has been on the financial literacy pillar amongst primary school learners through the More than Money Programme, which is implemented during school hours in most instances over a five-session interval. This is followed by the accredited 20-session programmes; namely, the in-school Entrepreneurship Academy and out-of-school Youth Enterprise Development programmes.

Youth Enterprise Development Programme

The Youth Enterprise Development Programme (YEDP) is JA South Africa’s flagship programme targeting out of school youth between the ages of 18 and 35 years. The programme is extremely practical and hands on, where participants start up and run their own real small businesses or enhance existing ones. They are required to conduct formal market research, prepare budgets and product/service costing, plan effectively for their businesses, manage the finances and market and sell their products/services. This programme is implemented over 20 contact sessions, followed by six months of mentoring.

Across six provinces – Eastern Cape, Gauteng, KwaZulu-Natal, Limpopo, North West and Western Cape –  342 youth successfully completed these programmes. During the 20-week contact sessions, 93 start-up business were formed and these businesses were also put through a six-months mentoring programme, upon completion of the training. The mentoring programme is a platform for the graduates to access skills and guidance from volunteer experts to grow their business.

The YEDP is accredited by the Services SETA at NQF level four and 2018 saw the first rollout of the accredited programme, which gave an opportunity for learners to be assessed and acquire credits towards a New Venture Creation qualification. This is a great addition to the experiential business learning obtained as most of the learners do not have any post-matric qualification.

Through the sponsorship of Mastercard, which is committed to empowering women entrepreneurs; Transnet; and JET Education Services; the programmes reached marginalised youth. JA South Africa continues to partner with local organisations at community level in the rollout of these programmes, to empower the youth with entrepreneurial, work readiness and financial literacy skills.

 

Academy Entrepreneurship Programme        

The Academy Entrepreneurship Programme is a seven to eight-month long intervention, with weekly sessions of three hours, incorporating entrepreneurship, financial literacy and workplace readiness training.  It aims to provide training on business and life skills to South African high school learners, from low to medium income households, equipping them with the necessary skills to establish their own businesses while still in school.

Across South Africa, 650 students in Grades 10 and 11 from 20 high schools successfully completed the programme. These learners created 40 mini companies, where they identified products or services to offer their target market, conducted market research, appointed managers, went through the financial process to ensure a competitive price for their products, and managed the cash flow. For a period of eight weeks they produced products or rendered services. These learners were also exposed to personal financial management learning and underwent a process of personal development, as well as having the opportunity to visit local businesses to learn about operational and sustainability strategies.

The success of such lengthy programmes relies on the commitment of the students to learning and is only made possible through the support from the schools and their management, and the parents. It is through sponsorships from Investec and Transnet that we were able to run these programmes in schools that are mostly disadvantaged and located in rural areas, as well as townships.

  

Digital and Enterprise Programmes

 In 2018, 16 Enterprise Programmes were rolled out. Of these, nine utilised the digital platform developed by JA South Africa and seven were text-based. The Enterprise Programme is JA South Africa’s flagship high school entrepreneurship programme and affords students in grades 10 and 11 the opportunity to participate in an experiential business immersion over a period of 12 weeks.

The Digital Enterprise Programme is an integration of the paper-based Enterprise Programme but delivered on a digital platform, where the students learn through interactive e-learning.

In 2017, we ran one digital programme and this number increased to nine in 2018. The development of the digital programme offers a great opportunity for students to incorporate valuable technological skills with entrepreneurial learning.

 The 495 students that successfully completed the programmes were able to establish and run 38 mini companies. An average of 22 students join each company at the beginning and once they start running their businesses, their leadership, commitment, team work and sales skills are tested. By the time of completion, these self-managed groups have been reduced to between 10 and 15 learners per company. They receive continuous coaching and guidance from a trained facilitator while running their businesses, in order to make the enterprises profitable and incorporate learnings, on a weekly basis.

 

BE Entrepreneurial Programme

Successful Grade 9 BE Entrepreneurial programme participants numbered 299 students from seven schools. This programme, which introduces learners to the concept of putting together a business plan and preparing for a market day, supplements the academic curriculum requirements at this level. The programme also serves as a foundation for students to join the more intensive and experiential Enterprise Programme targeted at grades 10 and 11. After writing their business plans, the learners get to present them and receive feedback on the improvements they need to implement to make their businesses successful.

Success Skills

 The Success Skills Programme introduces students to the world of work and the necessary soft skills required to be employable. One element entails a Job Shadow experience, where students spend a day immersed in a company’s work environment combined with mentoring from employees – the host company is usually the funder of the programme.

While unemployment continues to be a big challenge in our country, employers are also battling to find skilled labour and work-ready employees. Exposing the youth to the world of work helps to close this gap.

JA South Africa was able to provide 99 students in Grades 10 and 11 with work readiness skills training and facilitate contact sessions with professionals who advised the learners about the pathways they need to follow to pursue the careers they are aspiring to. The learners also gained an understanding of what the world of work is like, through the in-class sessions and the job shadow for a day. This programme provides companies the opportunity to give back to the community by inspiring students to realise the importance the role that their education plays, in terms of their future career aspirations.

 

More than Money 

 The More Than Money Programme is JA South Africa’s flagship financial literacy programme at primary school level.  The introduction of the shorter version of the programme in the form of JA More than Money in a Day has allowed us to introduce new partners to the programme, including the Gauteng Department of Education, the Banking Association of South Africa and corporate sponsor AIG. This programme introduces the students to the concepts of money, income, savings, spending and investing. Students also learn strategies that they can use, such as engaging in entrepreneurial activities or chores, to earn an income while at school.

A combined total of 7 048 students have been reached with the modular More than Money and the More than Money in a Day programmes , which aim to teach Grade 7 students financial literacy. The More than Money in a Day Programme is a dynamic platform for corporate volunteers to get involved in teaching financial literacy to students, as it is implemented in one day. This one-day intervention is also themed around calendar events like the Global Money Week and Savings Month in July.

 This year the five-session modular More than Money Programme also introduced students to a savings challenge. The students were challenged to set a savings target and given a period to save towards a goal they had set, which provided an opportunity for the students to apply the principles of savings they had learned. Long-term partner HSBC continues to sponsor the More than Money financial literacy programme, with involvement from their staff members.

JASA has been running financial literacy programmes at Chartwell Leadership School, which has set a high academic standard while shaping an entrepreneurial culture. Not only is entrepreneurship embedded into the formal school curriculum but children are encouraged to start-up businesses and save their profits. By age five, learners at the school already understand the four means of production and some are even testing their first business ideas.

One of Chartwell’s young entrepreneurs is 11-year-old Latoya. After learning to knit at school, she passed on this skill to five fellow learners and together they knitted scarves to sell. The R300 they made has enabled them to grow the business. Another 11-year-old, David, has diversified from knitting, which earned him R800, to selling Tupperware to family members.

 Enterprise Dynamics Programme focusing on STEAM2D

 In partnership with the Standard Bank Tutuwa Foundation, we successfully rolled out the first cohort of learners on the Opportunities Out There Programme, focusing on STEAM2D (Science, Technology, Engineering, Arts, Mathematics, Manufacturing and Design), which also included training in coding. This six-year programme aims to provide the same cohort of learners, as they pass from Grade 7 through to Grade 12, with a sequence of interventions that expose them to the world of STEAM2D, while equipping them with skills related to entrepreneurship, work readiness and financial literacy, as well as coding up to robotics.

The pilot phase started with learners in Grade 7, who were introduced to the Opportunities Out There Programme, focusing on STEAM2D and Coding. This pilot was implemented in three provinces – Gauteng, the Free State and Mpumalanga and is reaching 495 students across seven schools.

This programme explores the world of work, focusing on employment realities and the potential for self-employment in STEAM2D industries. Thus, as they move through high school, this cohort will be guided to make wise career choices and build the motivation and discipline to successfully follow their chosen pathways.

JA South Africa has partnered with Siyafunda CTC to offer training in the coding programme, Scratch. Siyafunda runs Scratch coding programmes with schools and other partners within the space of technology. This cohort of learners were taught Scratch and the basics of coding by Siyafunda facilitators, who travelled to the schools to teach the two-day workshops.

“In 2017 we had enormous challenges in getting some of our programmes into high schools. This was due to changes that emerged within the education space, where the Grade 11s were involved in more intensive activities on weekdays, requiring them to attend extra classes after school in preparation for Grade 12. So to address this issue, in 2018 we experimented by running a number of programmes on Saturdays. This proved to be a good a solution to the battle for finding time for students to attend the programme during the week.” – Bonga Khumalo, JASA Programmes Coordinator

 “The year in review has been an incredibly fulfilling year for JA South Africa. The support of our agents and facilitators has really sustained us, as they continue to carry through the vision of the organisation. Their determinations and commitment is revealed in the number of beneficiaries we have reached in the past year. As an organisation, we have observed our reach increasing by a massive 66%, as compared to 2017. Let’s continue to commit ourselves to creating #Opportunitymakers for the greater good of our young people and the organisation.” – Mashudu Mabela Monitoring and Evaluations Coordinator

JA South Africa’s funders 2018

JA South Africa’s funders 2018

We appreciate the ongoing contribution of our enduring sponsors and partners and are pleased to welcome new funders on board.

Our relationships with our donors not only encompass the provision of material support but represent the forging of partnerships and collaborations. Together we host showcase events and pitching competitions, and shape further opportunities for outstanding learners.

We are grateful that you take the time to meet with, motivate, and mentor students; that you play an advisory role in your capacity as board members and that you always go the extra mile to ensure our mutual success.

Thank you to every person who has assisted us in our work. Every act of support – whether it be advocating on our behalf, volunteering and sharing expertise, or engaging on social media – makes an impact. We hope that you will continue to be active members of our network and assist us in growing our reach.

Finance Report 2018

Finance Report 2018 

Our Finances

Thanks to the generosity of our donors and partners, JA South Africa maintains its status as a strong financial organisation.

How we raise our funds

JA South Africa is constantly striving to find new, innovative ways to connect with those who share our commitment to youth. Operating income decreased by xx percent in 2018, to Rxx million, due to CSI total spend decline.

According to CSI and sustainability consultancy Trialogue, while NPOs remain the preferred channel through which companies direct their CSI expenditure, CSI funding to NPOs has declined to below 45% of CSI total spend.

How we use our funds

We work to ensure that the funds we raise are used in the most effective way possible to achieve our mission. We are pleased to report that xx percent of total operating expenses in 2018 were spent directly on programme costs to impact youth. In 2018, we deployed Rxx million in total operating expenses, an increase of xx percent over 2017, to implement much-needed programmes in all nine provinces.

Investing in the future and sustainability

To ensure we continually find new and better ways to make an impact, we made critical investments for the future in 2018, which included:

  • Our innovation initiative, where we piloted a demand-driven programme to increase interest and uptake of Science, Technology, Engineering, Art, Mathematics, Manufacturing and Design (STEAM2D) subjects at high school.
  • Increased collaboration with donors and partners to generate alternative methods of funding our work, such as engaging giving from donor employees and initiating volunteering on programmes’ delivery (non-cash giving).
  • Diversifying to generate fresh sources of funding our work.

Strong balance sheet

JA South Africa closed 2018 with Rxx million in net assets, of which Rxx million were unrestricted funds. This financial strength gives us the basis to invest in youth over the long term, as we have for almost 40 years, so that young people in South Africa secure the chance to pull themselves out of poverty and into tertiary education, entrepreneurship and/ or employment.

Click here for the abridged financial statements.

Click here for the Auditor’s letter.

 

Marketing overview 2018

Marketing Overview

In 2018, we focused our communications and marketing endeavours at further developing platforms for the broader JA South network to engage as a community. Our organisation also featured prominently at events that brought a broad range of stakeholders together to strategise on tackling youth unemployment. We have also continued to refine the website and have increased the content on our YouTube channel significantly.

Events

 Three highlight events – Company of the Year, sponsored by Citi; Junior Innovators Competition, funded and hosted by Investec, and the Transnet Young Movers Competition, in partnership with the SABS Design Institute – showcase the most impressive ideas and businesses to emerge from the JA South Africa programmes, garnering media attention and peaks of engagement on social media.

The finalists travel to Gauteng to participate in workshops to refine their understanding and deployment of financial, marketing and design thinking skills. They also have the opportunity to hone their presentation and practice pitching, in preparation for the presentation rounds, where the winners emerge. JA South Africa staff work tirelessly throughout these events to ensure the sessions and the presentation rounds run smoothly, as well as mentoring the students.

Website

Being the hub of our communications, the website has undergone further refinements since we relaunched a more responsive site in 2017. We have been gathering the stories of our former learners in the alumni section and have developed sections on our home page to share opportunities and useful information. There is also a new history page that celebrates the many significant milestones of the past 40 years, recording the impact of the remarkable individuals that have served JASA and the pivotal role of our funder and partners, while tracing the evolution and success stories of our achievers.

As part of this anniversary year, with JA Worldwide turning 100 and JA South Africa turning 40, we call on you to send in your stories. We would love to know how you have shaped your entrepreneurial journeys since completing a JASA programme or how you have been involved in the organisation’s evolution. We welcome submissions in the form of voice notes or text, accompanied by photos where possible, to info@jasa.co.za. Our newsletters are now digital and if you are not receiving them and you want to sign up then please get in touch. If you are on LinkedIn please connect with JASA and follow us for updates.

YouTube

 In the past 18 months we have added nearly 30 videos to the JA South Africa YouTube channel and the centerpiece is our new organisational film. There are also alumni stories, videos of some of our competition events and even tips. One favoured video of 2018 is the recording of Johannesburg Mayor Herman Mashaba’s speech at the African regional Company of the Year, where he spoke about his life under Apartheid and how difficult it was to pursue his entrepreneurial aspirations within very limiting circumstances. Inspiring indeed.

We honoured our JASA staff and facilitators on World Teachers Day and these video interviews proved to be very popular on social media and YouTube.

  

 

Media Coverage

Through our partnership with Tribeca PR, JA South Africa gained extensive coverage in the media throughout the year. In April, the reach of our More than Money Programme in a Day, which was piloted in Global Money Week, was extended with the publishing of an article about teaching your child to be money savvy, in parenting and lifestyle media. Other thought leadership pieces included an article on Why business mentorship is crucial for entrepreneurs.

Several alumni were featured in various media, such as alumnus Annwen Jordan through Career Planet. There were also radio interviews on the topic of entrepreneurship as a viable option for school-leavers with JASA Youth Council members and JA South Africa staff.

      

Social media highlights

As part of documenting the competitions, we posted short video clips of staff, facilitators and student winners, which proved to be very popular. With Company of the Year, engagement on Facebook peaked with 1, 196 people reached. Other peak days on social media included October 4th, during the Transnet Young Movers and Junior Innovators Competition week, and October 16, where we posted a video interview we did with an urban farmer for World Food Day.

We also celebrated various highlights of the international and national calendar, such as Women’s Month and for Intellectual Property Day we interviewed Junior Innovators Competition judge and Intellectual Property lawyer Kirsten-Lee Dinnes on the importance of registering a patent. On Twitter, JASA Programmes Coordinator Bonga Khumalo is always active in sharing organisational activities.

Campaigns

For the HSBC-funded More than Money Savings Challenge that targeted over 7000 Grade 7 students, we had cardboard piggy banks, savings trackers and posters made.

  

Mentorship programme

Thank you to all the people who have signed up to become mentors. This programme is being piloted in the early month stages of 2019 and we will be in touch with you as mentorship opportunities arise in your respective areas.

Networking

 JA South Africa MD Nelly Mofokeng represented the organisation at high-level forums on entrepreneurship in education and tackling youth unemployment. These included the 5th annual Accelerating Inclusive Youth Employment forum and the Foundation for the Advancement of Entrepreneurial & Technology Education conference.

We also made use of the opportunity to attend other networking events, such as the Edutech Conference, where we met potential partners that working the  STEAM2D, technological Innovation and/ or digital education ecosystems.

Thank you for shaping the JA South Africa story with us and please continue to engage!

#JASA40

JA in Numbers 2018

Here is a complete list of all the schools and community centres where programmes were hosted in 2018:

Gauteng

Diepsloot Combined School

Elethu Themba Public School

Liberty Community School

McAuley House

BGCSA Centre Pimville

BGCSA Centre Protea Glen

Les Coaching Development Centre

Love Life Youth Centre

Molo Africa

Olieven Development  Association

Outreach Foundation

Phakamani Young Minds

Riendzo Development NPC

Siyafunda CTC Palm Ridge

Beretta Primary School

Bonwelong Primary School

Chartwell Primary School

Diepsloot 4 Primary School

Ekucathuleni Primary School

Ekuphumeleleni Primary School

Govan Mbeki Primary School

Greenfield Primary School

Hlanganani Primary School

Langalibalele Primary School

Madume Primary School

Matlhasedi Primary School

Mveledzandivho Primary School

Realeboha Primary School

Reamohetsoe Primary School

Reshomile Primary School

Setshabelo Primary School

Xhobani Primary School

Zonkizizwe Primary School

Eqinisweni Secondary School

Forest Town School

Fundulwazi Secondary School

Immaculata Secondary School

Khanya-Lesedi Secondary School

Lamula Jubilee High School

Ponelopele Oracle Secondary School

Ratanda Secondary School

Ratshepo High School

Relebogile Secondary School

Sandtonview School

Thuto Ke Maatla

Waverly Girls High

Wedela Technical High School

North West

Khuma Community Centre

Ledig

Masibambaneni Care Centre

Bakgofa Primary School

Bakubung Primary School

Batlhalerwa Primary School

Bothibello Primary School

Kgetleng Primary School

Leema Primary School

Maologane Primary School

Morongwa Primary School

Mperebere Primary School

Tshwara-O-Dire Primary School

JM Ntsime Secondary School

Moedwill Skool

Oom Paul Skool

Sedibelo Secondary School

Limpopo

Civil Society Development Initiative

Matlala Community Centre

Thakgalang Primary School

Bjatladi High School

Kgakoa Secondary School

Mokwadibe Secondary School

Ngwanamala Secondary School

Mpumalanga

Vulamasango Primary School

Boschrand Primary School

Lekazi Primary School

Shishila Primary School

Mandlesive Secondary School

Mayibuye Secondary School

KwaZulu-Natal

Cato Manor Municipality

Merebank Secondary School

ML Sultan Secondary School

Eastern Cape

Buffalo City Metro Municipality

BJ Mnyanda Primary School

Dalukukhanya Higher Primary School

Ebongweni Public Primary School

Erica Girls' Primary School

Fanti Gaqa Primary School

Henry Nginza Primary School

Inkqubela Primary School

Sipho Hashe Primary School

Douglas Mbopa Senior Secondary School

Ngwenyathi High School

Vulamazibuko High School

Western Cape

Eureka Training Centre

Leiden Training Centre

De Duine Primary School

Die Duine Primary

Highlands Primary School

Imperial Primary School

Kannemeyer Primary School

Leiden Primary School

Lotus River Primary School

Southfield Primary School

Square Hill Primary School

St Augustine's RC Primary School

Beacon Hill Senior Secondary School

Kensington High School

Spine Road High School

Northern Cape

Alpha Primary School

Flamingo Primary School

Roodepan Primary School

St Johns Primary School

Willie Theron Primary School

Zingisa Primary School

Boresetse High School

Emang Mmogo Comprehensive School

Orion High School

Free State

Reahola Secondary School

Mmathabo Secondary School

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Annual Report 2018: Joint Message from MD and Board Chair

Joint message from our MD and Board Chair

     

The year 2018 has been one of transition for JA South Africa, following purposeful shifts in terms of sustainability and growth priorities. This has required different approaches for the organisation, including adopting dynamic programme roll-out strategies and developing complementary initiatives.

Through the sustainability lens, it is more evident that empowering young people to acquire skills that will help them to continuously adapt to the changing demands of today’s world of work requires a consistent and collaborative approach.

As an organisation we are really excited to be pioneering a pipeline for continuous learner development, where we are engaging a number of partners and working with a single cohort of learners as they move from Grade 7 to Grade 12, using the Opportunities Out There programmes that focus on entrepreneurship, technology and work readiness.

Over this period of six years, selected learners from Gauteng, the Free State and Mpumalanga will be exposed to the concepts of Science, Technology, Engineering, Arts, Mathematics and Manufacturing (STEAM2D), with the aim of inspiring and motivating them to take up STEAM2D subjects as they proceed through high school and to tertiary studies.

These learners will explore the world of work, focusing on the employment realities and the possibility for self-employment in STEAM2D fields. As part of their training they will go on study visits and job shadows to innovation centres and companies active in the tech space. They will also attend innovation camps and generate ideas for businesses they will set up when they get to grade 10.

Another initiative we have introduced this year is the school enterprise club, where high school learners do not liquidate their businesses at the end of the programme but are encouraged and supported to continue as enterprise clubs and hand over the businesses to the next cohort of learners as they leave school. These enterprise clubs will also participate in competitions including the JA Company of the Year Competition; the Youth Entrepreneurship Exchange Programme, in partnership with the Global Entrepreneurship Network SA; and the School Enterprise Challenge, managed by Teach a Man to Fish, where students can invest their prize money into growing their businesses.

In 2018, we have increased our student reach by 60% (2017: 6 661; 2018: 11 046) with more impactful interventions that go beyond the normal programme time. Nurturing entrepreneurial thinking at an early age was taken to another level when we reached more than 7 000 primary school learners through the More than Money programme, where students learn to earn, save and spend responsibly. More than 5 000 of these students took part in the post-programme Savings Challenge, where the top nine savers across the country had their savings matched up to the value of R2 000.

We continue to gain traction on our Youth Enterprise Development Programme, with more young people choosing entrepreneurship as a viable option for economic success. This year more new businesses started during the programme and more students signed up for the six-month post-training mentorship programme, where they are supported to start or grow their businesses, study further or gain employment.

Women graduates from the programme had an opportunity to pitch their businesses at the WEConnect Conference SA, with the top three winning cash prizes to the combined value of US$5 000.  First prize winner – 2017 JASA alumnus Nthabiseng Tomotomo – was also the guest speaker at the Gauteng Youth Enterprise Development Programme graduation ceremony. There, she explained how being an employee had been frustrating for her. Wanting to start a business, she joined the closest JASA programme, which meant commuting from Soweto to Katlehong to attend classes. Though she had to take two taxis to get to the programme, she never missed a single session! Her commitment has paid off as she builds her business Baby Sonic, which delivers baby and personal hygiene products to busy mothers, as the primary target market.

It is a great pleasure to welcome Collen Ngundu who joined us as Finance Director in April 2018. He brings a wealth of experience in all aspects of financial, HR and programme management combined, with international experience in the management and real-time oversight of multi-million dollar grants.

The year 2019 marks 100 years of achievement for JA Worldwide, JA South Africa also celebrates four decades this year! As an organisation we can only continue to make a sustainable impact through our collaborations – we are truly grateful to our sponsors and partners for the continued and enthusiastic support.

In line with building on Sustainable Development Goal four, which seeks to ensure inclusive and equitable quality education and equal learning opportunities for all, we do look forward to continue working with you in 2019 to prepare the 21st century learner for economic success.