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JA South Africa country winners Keyscape represent SA in COY regionals

JA South Africa country winners represent SA in COY regionals

JA Africa’s Company of the Year Competition (COY) returns for the 11th edition from February 24 – 26, 2022, bringing together Africa’s most impressive high school entrepreneurs for this contest of business skills, ingenuity, and innovation.

Key scape who won against eight other teams nationally sell key-tag trackers and will represents South Africa against eight other countries in the Company of the Year competition 2021.

Their innovative key-tag tracker allows one to find lost items with ease, simply attaching the tracker to items like a keys, wallets, and handbags. The device is synchronised with the “iTag” or “iSearching” application from any smartphone via the Google store or Apple App store.

Users press a button on the app and the key-tag tracker alerting users of lost items with the alarm until the lost item is located.

This big picture idea and innovative creation really caught the attention of our local judges and JA South Africa is excited to have Keyscape represent South Africa in the regionals taking place from 24 – 26 February 2022, with our host country being Mauritius. The competition will be aired on the JA Africa, Facebook page on from 24 -26 February 2022 with the regional winners announced on Saturday, 26 February between 15h00 – 16h00 SAST.

This annual event is made possible in partnership with our headline sponsors, locally being Citi Foundation, who have supported this competition for seven years in South Africa.

We are grateful to our headline sponsors FedEx and Citi Foundation, who have supported this competition from inception eleven years ago in the region,” says Simi Nwogugu, CEO of JA Africa. “Our partners from PMIEF and Tomorrow Foundation have enhanced the Company Program by infusing it with project management principles and digital skills training to better prepare our beneficiaries for the future of work.”

COY 2021 will be hosted virtually under the theme ‘Innovating with Grit.’ The theme is inspired by students who have demonstrated resilience and adaptability in overcoming setbacks caused by the COVID-19 pandemic. Businesses that have survived the pandemic are those that were able to innovate and adapt quickly to new systems and processes that enabled them to continue serving customers despite school closures and other challenges.

Nine teams have emerged as finalists from Côte d’Ivoire, Eswatini, Kenya, Mauritius, Nigeria, South Africa, Uganda, Zambia and Zimbabwe, and will battle to impress JA Africa’s panel of judges comprising global business professionals to earn the coveted title of Company of the Year and the prizes that come with it. The highest among the prizes at stake will be the opportunity to represent the Africa region at the Ralph de la Vega Global Entrepreneurship Competition which will bring together COY winners from the six regions where JA Worldwide operates to compete for awards, $15,000, educational opportunities, and more.

The competition, organized annually, is the culminating event of the JA Company Program, which is a 16 week-long business training program that equips young people with entrepreneurial and employability skills needed for career success. Working in teams, the students develop their business skills by starting their own companies while in school. They design, produce, market, and sell their products and services, giving them real-world exposure to the world of business.