Karabo started his career in 1999 as an account executive before moving to the client side a year later. He worked in the CRM division for a mobile operator which allowed him to play a key role in building retention strategies and focusing mainly on rewards, recognition, information and involvement. His love for advertising and agency life drew him back and he started a small agency called In-Continuum Communication Concepts, which acquired clients such as Business Connexion, Sanlam, Old Mutual and Kaizer Chiefs, in its first year of operation.
After collaborations with bigger agencies he joined Grey for the opportunity to work in multiple markets in Africa and contribute to pan-African growth. He was appointed to the board of directors in 2007. His successes in Africa drew the attention of Ogilvy and he was asked to join the team as their regional business director, responsible for managing the multinational brand portfolio and a multi-disciplinary team in several hubs across the region. Karabo launched many large scale projects for SAB, Kraft, IBM, BP and PPC. Then Karabo joined the McCann team as managing director in 2012, before being appointed as CEO of TBWA/ Hunt Lascaris. When not working he is often travelling.