Takura Mutemasango, MD, Chimurenga African Designs

Takura Mutemasango, MD, Chimurenga African Designs and JA South Africa Alumnus 2005

Now is the time to learn more about entrepreneurship, start businesses and employ each other.

“We, the youth of South Africa, are facing hard times. With the country experiencing economic challenges, finding employment is tough. In my opinion the solution is to work towards an economically active youth society by learning more about entrepreneurship, starting businesses and employing each other.

“I discovered my passion for entrepreneurship by completing Enterprise Programme at Junior Achievement South Africa. This is where I acquired the basic skills and know-how of running a successful business.

“It also awakened my drive to develop and promote youth enterprises. I took that discovery and started my own handbag designing company.  I also serve as the Operations Officer of a youth development agency called Youth Ina City, where we believe that it is paramount that young people become custodians of their own development. The youth programmes we run are structured to motivate, educate and prepare youth who come to Johannesburg in search of education, jobs and skills and create opportunities for them in business.

“Junior Achievement is an invaluable starting point for young entrepreneurs who will be able to draw on the business and life skills they learn in the programme throughout their journey as active, contributing members of South African society.”

Applications for virtual out-of-school JA Africa Regional Company of the Year are open

Calling Youth Enterprise Development 2017 and 2018 Alumni to apply for online JA Africa Regional Company of the Year competition

  • Are you a JASA Youth Enterprise Development Programme graduate of 2017 or 2018?

  • Have you started a company that provides a product or service or are you developing your business idea?

  • Can you submit your business plan to info@jasa.co.za by Wednesday October 3?

If you have answered yes to these three questions, you are eligible to enter the South African qualifying round for the online JA Africa Regional Company of the Year.

To enter you need to send us your answers to the questions below and attach a copy of your business plan, in an email to info@jasa.co.za by no later than Sunday September 30, 2018. You could be chosen as one of two South African nominations that will be eligible to enter the online regional competition.

Send us your answers to these questions via email to info@jasa.co.za, with your business plan attached.

  1. What is your name?
  2. What is your cellphone number?
  3. Where did you attend the Junior Achievement out-of-school Youth Enterprise Development Programme?
  4. Did you do the programme in 2017 or this year, 2018?
  5. What is your product or service?
  6. Are you currently selling your product or service?
  7. How long has your company been running for? If you are still in the development phase, please describe your current activity to get your company up and running and give us an estimate of when you intend to start marketing and selling your product.

Tips on how to create a good business plan

Start with an Executive Summary that includes:

  • Company name
  • Mission statement/Purpose
  • Company values
  • Description of product/service
  • Market and sales
  • Business strategy
  • Company team composition
  • Summary of financials, including budgets, sales history/income, cash flow, breakeven analysis and projections

Expand on these aspects in the body of the business plan

  • Highlight any innovative aspects about the company/product/service, and include photos.
  • Describe how innovative thinking impacted the overall business performance.
  • Address how the company’s product, service or specific business strategy has incorporated tech innovation, which could include device modification, digital game design, digital graphic design, digital marketing, internet applications, multimedia applications, mobile apps, or computer coding/programming, to name a few.

We will notify the two successful South African nominations for the regional round, by October 4. Before entering the qualifying round, please note: 

The two successful shortlisted companies will need to submit an online application for the regional competition by Monday, October 15. These two teams will need to prepare the following four items between October 4 and October 15:

  1. Complete three Facebook Blueprint Courses, from beginner to intermediate, about digital marketing. Companies will have to upload the certificate of completion for each course to the registration site to prove completion.

Notes: The courses can only be accessed by those who have a personal Facebook account. JA Africa will provide $20 worth of data credits to each team to complete the online courses. JA Africa will liaise with each Member Nation to confirm how this will be credited. You will receive a certificate of completion for each course – ensure you save a copy of each certificate since you will need to upload them to the registration portal.

  1. Create a Company Facebook page, based on their learning from the Blueprint courses. Judging Criteria: Judges will evaluate how effective the page is in providing information to and drawing customers.
  2. Submit a business plan for review and scoring by the judging panel.

Notes: The Business Plan provides a summary of the company’s business goals, reasons they are attainable and plans for reaching them, market information, background information about the organization and/or team attempting to reach those goals, budget and financials.

  1. Create a video advertisement, three minutes in length.


  • The Out of School Africa Regional Company of the Year will receive a cash prize of US$1500.
  • The runner up will receive a cash prize of $1000.
  • The company with the Best Digital Media Marketing will receive a cash prize of $500 and Facebook Ad credits to help grow their business among their target market.

The pages of the three companies will also be promoted via JA Africa’s Facebook page, which has a following of over 300,000 people. Members of all competing teams will receive certificates of achievement.

Please note: The JASA Company of the Year school team will compete in Ghana at the competition in December but for the out-of-school component the competition is digital and the shortlisted nominations from all the regional countries will be judged based on their online submissions.

Alumnus Candice Modiselle is a well-known television personality

Alumnus Candice Modiselle is a well-known television personality

Candice Modiselle did a JASA Programme in 2011 at high school, when attending McAuley House in Johannesburg. Since then she has built an illustrious career as a multifaceted artist, public speaker, television presenter, actress, radio host, theatre practitioner, lecturer and brand ambassador. She presents on television – where she started on YOTV and now guest presents on Selimathunzi – and on radio on Massiv Metro. She also nurtures young(er) talent through On Cue Interface School of Television and Radio.
She joined us for COY 2018 as MC, where she recounted the decisive impact the high school programme had made on her choices and her confidence to approach life from an entrepreneurial perspective. She was excited to see JASA Programmes Coordinator Bonga Khumalo, whom she remembers fondly as the facilitator at her school.
“The JASA programme afforded me the opportunity to meet highly regarded people, like the CEO of FirstRand. I have been exposed to the corporate world in a way that some only imagine. From meeting the volunteers of the alumni programme, to delivering my speech at the FirstRand Awards I have grown tremendously in the way that I approach the opportunities presented to me. I now know that as a privileged individual I should take it upon myself to make my life into something I can be proud of.
“The Junior Achievement South Africa programme has shown me that one should never be afraid to learn; all you need to do is open yourself up to the endless possibilities of knowledge. Determination and self-motivation are key elements to success and with that, knowing who you are, can take you to new heights.

JASA Alumni Kate Kekana and Ashley Dhlamini attend the first ever JA Global Youth Forum

JA Worldwide hosts first Global Youth Forum, attended by two JASA alumni

For the first ever Global Youth Forum, 400 JA alumni, accompanied by JA board members, staff and chaperones, converged at the Hotel Hacienda Cocoyoc in Morelos, Mexico from July 8 to 13, for a week full of addresses by global keynote speakers, entrepreneurship panels, team building activities, business competitions and challenges. The aim was to have representation from at least 50 JA member countries.

We would like to express our appreciation to Delta Air Lines for the generous grant that made JASA alumni Kata Kekana and Ashley Dhlamini’s trip possible and thank you to the JA Africa office for coordinating the grant application process!

After a seemingly endless round of paperwork and traipsing to Home Affairs and the Mexican Embassy, with a nail biting wait for visas to be approved, the flight date finally arrived. The two women climbed on an airplane in Johannesburg to embark on a 30-hour journey, with a transfer in Paris. They were warmly dressed but had their summer clothes packed for the forum some 15 000 km away.

“My trip to Mexico  was the most extravagant trip ever in life, it was eye-opening and life-changing. I can confidently say I’ve travelled the world because I met people from all over the world and made friends and future business partners.

Since my trip to the Global Youth Forum, I have been thinking I want to be involved in an NGO organisation because I want to touch someone’s life the way mine was touched. I am grateful that I was given an opportunity to visit such an amazing country with caring and loving people.

My motto: Get the most out of each day and each hour. Be Your best self. Dare to be different. Love with all your heart and soul. Remember that God helps those who help themselves. Forget what the world owes you and focus on what you owe the world. Forget what you have done for your friends but remember what they have done for you.

My daily motivation is: “The most powerful asset is me, my most powerful obstacle is me. Entrepreneurship Is not about creating a business but about thinking of how you can tackle life in a successful way,”  recounts Katsana Kate Kekana


“I had an amazing experience at the JA Global Youth Forum in Mexico – actually it was a life-changing experience. I don’t think I came back to South Africa the same, I believe I came back better, fully fed with knowledge. I not only got the chance to meet with different people from different countries but I also got to do some activities with them and learnt about their them, their countries and their cultures.

I made lots of friends and even possibly future business partners and I was part of a group that came third in the pitching competition. I learnt a lot from the keynote speakers such as Khadija Ali, who taught me that your past circumstances should not stop you from going after what you want – it should not even be an excuse for failure. I am very grateful for this opportunity and it was surely one of the best weeks I ever had,” says Ashley Dhlamini


On International Night, the two women proudly wore traditional dress to showcase their cultures.

  The last day dawned too quickly and both felt emotional as they had to say to goodbye to all their new friends but the memory of this experience will remain.

Award-winning entrepreneurship education leader  and JASA alumnus Thabo Serame 

Award-winning entrepreneurship education leader  and JASA alumnus Thabo Serame 

Thabo Serame is an award-winning entrepreneurship education leader who did a JASA programme in 2008. For over seven years he has invested his energy in developing youth, through initiatives with organisations such as Wits, EY, Investec, Absa and Youth Leadership & Entrepreneurship Development (YLED), where he currently serves as Director of Finance and Board Member.

Thabo is a seasoned management consultant working clients in sectors from education and banking to insurance and real estate. His entrepreneurial journey began in Grade 9, when he started a tech company. Then he moved on to run a student accommodation business called IDS Student Residences, a tourism and shuttle business – IDS Shuttles – and more recently a food and beverage business in the fames Vilakazi street, called IDS Eats. He also empowers people to understand the world of business, finance and leadership by contributing to UJ FM.

“Junior Achievement taught me about life skills, the norms and values of greatness and what entrepreneurship is. It taught me about personal branding and how I should represent myself as a brand, everywhere I am. Through JA I learned how I could  run my own business, offering innovative solutions to media and branding. 

“I have a vision to inspire and empower young and old minds to be the greatest they can be. By discovering that I have leadership skills I now know that I have a responsibility to deliver on my vision. Knowledge is power and JA is a platform that aims to inspire young minds to better themselves. 

Everyone has potential; unleashing that potential reveals how great a young person can be.

“Waking up on Saturdays each week and going to the programme meant that I was planting a seed for greater ventures.  I have carried this discipline through to my studies in Organisational Psychology and Anthropology as JA proved to me that everybody has potential and that it is when that potential is realised that success is guaranteed.

“I can confidently say that JA inspires and motivates young minds to be greater than they could ever imagine.”

From retrenchment to entrepreneur: Rubin Witbooi’s story

For Rubin Witbooi it took being retrenched to pursue his dream of owning a business

Two years ago, Rubin Witbooi’s world was destabilised when he was retrenched from the vending machine company he was employed at. After this, he began to assist a family member with running a tuck-shop. Though this was a helpful stopgap it was hardly a sustainable option for a man with a family to support.

With a knowledge of vending machines and having honed the skills needed to work with, and maintain, this kind of equipment, Witbooi began to think about starting his own venture. However, the challenge of getting out of the starting blocks seemed insurmountable.

  Fortunately, JASA was hosting a Youth Enterprise Development Programme at Eureka Hub in Masakhe in Mitchells Plain and Witbooi joined the programme. This is one of five such programmes funded by Transnet around the country.

Witbooi signed up to gain an understanding of how to run a small business so he could manifest his entrepreneurial dream. Through the sessions, he began to create records and get organised. He drafted a business plan and identified his target market. One of the most difficult aspects of learning how to manage a business  was getting to grips with costing, in terms of breaking down all the costs and then projecting profits based on the costs, he says.

Since the business was evolving quickly and Witbooi had already secured funding through a private investor, the facilitator initiated one-on-one additional mentorship sessions with Witbooi.

With the foundational building blocks of his business laid, he began to register his company on various databases to begin securing clients. In addition, wherever he went, he was on the lookout for potential venues.

One night he was at the Trauma Unit at Groote Schuur Hospital and really wanted a cup of coffee. There was no facility in the hospital. And even if he wanted to risk walking the neighbouring streets after dark there was no place open, so he went without. This made him realise what an excellent venue the hospital would be for a vending machine that dispenses hot beverages. He got in touch with the necessary person and after some negotiation he secured a year-long contract that launched from the beginning of June 2018.

Having a contract with one government institution makes it more likely to received more contracts as a supplier on their database. With the knowledge he has gained thus far, his projected earnings are far beyond what he could previously have imagined.


Congratulations to three winning pitches of JASA alumni at We Connect

Three JASA Alumni were awarded cash prizes at We Connect conference

We Connect hosted a pitching competition for seven JASA Youth Enterprise Development Programme alumni at their annual conference at Ernst & Young in Sandton on 1 June.

Seven women had the nerve-wracking experience of pitching their businesses to a panel of We Connect members who have established businesses.

Congratulations to Nthabiseng Tomotomo, Thulile Mbuyane and Annwen Jordan for their three winning pitches at nd well done to all 7 JASA alumni who presented. #WinningWomen 



Photos: Courtesy Kerry Robertson, Flow Communications


Seven JASA Alumni pitch to a panel at We Connect South Africa

JASA Alumni pitch their businesses to a panel of women at We Connect

On May 30, seven JASA alumni had the opportunity to pitch their business ideas to a judging panel of We Connect South Africa members, at their conference hosted at EY in Sandton. On June 1st the three entrepreneurs with the most promising businesses will be awarded cash prizes by We Connect.

This is a valuable opportunity for them to practice pitching their businesses in one minute and gain constructive feedback from established businesswomen. In addition, they are fortunate to be invited to attend this conference hosted for members of We Connect South Africa.

WEConnect International helps women-owned businesses succeed in global value chains. They do this by linking their members to multinational corporate buyers.


Ntuthuko Shezi modernises the African tradition of holding wealth in livestock

JASA alumnus Ntuthuko Shezi reimagines shared value through an innovative farming investment platform

In the past few years, JASA alumnus Ntuthuko Shezi has been thinking deeply about how we store and share value. This caused him to examine the age-old African tradition of storing value in cows. In our modern era of urbanisation though, the stock market has become the platform for storing value. Yet many people feel intimidated by the complex mix of financial instruments on offer. This led Shezi to come up with an innovative concept – shaping an investment platform where people can invest in tangible assets by buying cows and investing in sustainable farms.

In this Ted Talk he explains the concept further. You can also find out more at www.lifestockwealth.com

Shezi had to go through many experiences before he was ready to shape this company. He grew up in rural Ndwedwe in KwaZulu-Natal in a home without electricity. His mother was a teacher and ran a side business at the school selling sweets, fish and vetkoek, to singlehandedly support Shezi and his four siblings. This is where he received his first taste of entrepreneurship. His grandparents lived a traditional rural life, keeping cows for milk and growing fruit and vegetables.

In high school he continued his journey of learning about business through selling biscuits. There he had the opportunity to do a JASA programme in 1997 and his team company printed and sold T-shirts.

After graduating from the University of Cape Town, with an electro-mechanical engineering degree, he worked his way up to managerial level in a management consulting firm before taking the leap to start his own company, a panel-beating operation at the airport, to service clients while they travelled. He provided panel beating, spray painting and glass repairs and employed 16 people.

In 2005, Shezi was selected as a Clinton Fellow for using social entrepreneurship to achieve social change and then in 2014 he was one of 46 South Africans to be invited to participate in the first Young African Leadership.

 Shezi commented: “My Junior Achievement experience was half my lifetime ago yet I still draw on it to enforce my business decisions. We learned everything from the real nitty-gritty of business fundamentals to advice that put me ahead of my competitors by making me more industry savvy. From the beginning of the programme the facilitators pushed us to really understand the inner workings of what we wanted to achieve.  We found out where the raw materials were produced, their cost at source, and how that was marked up in their sale to us and truly understand every facet of our mini- company.


“This in turn helped me start my first business, designing and printing T-Shirts and running it profitably. I then drew on both these experiences in applying for bursaries to finance my studies in Electro-Mechanical Engineering. Junior Achievement gave me a great start. I am proud to be a JASA alumnus.”

Fulufhelo Miswe: Entrepreneur and JA South Africa Alumnus 2006

JA Alumnus Fulufhelo Miswe has

a flourishing business and plans to diversify 

“The value of JASA’s programme is far more than the entrepreneurial skills it teaches.” 

When I joined Junior Achievement South Africa in 2006 it was actually by chance. The truth is I was not supposed to join the programme as at that time JASA did not work at my school. I had a friend Sibusiso Dube who had in the previous year been part of the programme. He was selected to be part of the JASA Youth Council and I really envied the opportunity that he got, so much that when he made it onto the Youth Council, I asked him to help me be part of the initiative.

I finally made it onto the 2006 Mini Enterprise Programme sponsored by Danfoss; I was in grade 11 at Wendywood High School. I wanted to prove myself so much that I was 100% involved, I was dedicated and didn’t miss a single meeting and that ensured my success. I was awarded best sales person for the programme selling bath foam packs for my mini-company: Exquisite gifts.

I sold not only the stock I had but some of my teammates’ products as well, ensuring we made a great profit. The Mini Enterprise Programme was held at Liberty Community School and the facilitator, Katlego Moselekgomu, was very helpful, knowledgeable and insightful. I was not a business-minded person at all but having participated in the programme I got the opportunity to operate a business in an incubator-type of environment, which ensured that I could make mistakes and learn. I am where I am right now because of the drive I developed during my JASA programme.

Currently I am the owner of a fleet of taxis that operate in the township of Alexandra. I was the youngest person to ever join the association as an owner at the age of 21. Since joining I have not looked back and while I expand my business I’m also spreading my investments. I own property that I rent out in different areas of Alexandra and Riverpark.

Apart from the business elements, I met one of my best friends during my JASA programme; we have been in contact since our Youth Council days. Maggie Kaniki plays an important role in my life. She’s fun and encouraging.

My ambition, drive, dedication and passion stem from the great organisation that is JASA. Since the programme I have been unleashed and I pounce on all opportunities that I see. I learned a lot but equally the drive I have as an individual determines a lot. I thank God for the opportunity!

The value of JASA’s programmes is far more than entrepreneurial skills it teaches.  You learn many life lessons too.

You can watch Fulu tell his story in this video: